At first you can get to think that the OCU (Organization of Consumers and Users) is a marketing action, because thanks to the ranking they make, companies get a free advertising of their products. If one of your products is in the upper area of this ranking, we can start talking about a quality product, which will make consumers want to buy it. In spite of the above, I consider the OCU as an independent entity, since it is a non-profit organization and a private association, and does not benefit by making this "publicity" of the products. In addition, in this case what this organization intends is that white brands can be considered as quality products without having to pay for them large amounts of money.