If you have to visit other country for business, it's important to make sure you understand the culture! You don't want to mess up a possible business deal by saying or doing the wrong thing. In this post we will talk about business customs in Spain according to Gayle Cotton , author of the book Say Anything to Anyone, Anywhere: 5 Keys to Successful Cross-Cultural Communication. Introductions and greetings First-time introductions with Spaniards should be made in a formal manner. Extend a brief but firm handshake while maintaining eye contact. In the company of friends, it's common for men to hug or pat each other on the back in addition to the handshake. Don’t expect to discuss business at the start of any meeting. Spaniards want to become acquainted with you before proceeding to business, so be accommodating and answer any questions they may have about your background. On the flip side, it’s best not to ask them too many personal quest...